Privacy Policy for The ADHD Trainer

The ADHD Trainer ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy notice explains how we collect, store, and process your personal data when you visit www.adhdtrainer.co.uk, use our coaching or training services, or communicate with us.

1. Important Information & Who We Are

Purpose of This Privacy Notice

This privacy notice informs you about how The ADHD Trainer collects and processes your personal data through your use of this website, emails, phone calls, or online contact forms. This website is not intended for children, and we do not knowingly collect data relating to children without parental or guardian consent.

Data Controller & Contact Details

The ADHD Trainer is the data controller responsible for your personal data. If you have any questions about this privacy notice or wish to exercise your legal rights, please contact our Data Privacy Lead:

Entity Name: The ADHD Trainer

Website: www.adhdtrainer.co.uk

Email: info@adhdtrainer.co.uk

Your Duty to Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

2. The Data We Collect About You

Personal data means any information from which an individual can be identified. We may collect, use, store, and transfer different kinds of personal data, which we have categorized below:

Identity Data: First name, last name, title, and date of birth.
Contact Data: Email address, telephone number, and physical billing/contact address.
Service Data: Details about coaching sessions, training programs requested, feedback provided, or consultation details.
Technical Data: IP address, browser type and version, time zone setting, operating system, and device information.
Usage Data: Information about how you navigate and interact with our website.
Marketing Data: Your preferences in receiving updates, resources, or promotional materials from us.
Special Category Data: Health or neurodiversity details (such as an ADHD diagnosis or support accommodations) that you voluntarily share with us to tailor our training and coaching services.

If you fail to provide personal data when required by law or to deliver our coaching services, we may be unable to perform the requested services.

3. How We Collect Your Data

We use different methods to collect data from and about you:

Direct Interactions: You give us your Identity, Contact, and Service Data by filling in contact forms on www.adhdtrainer.co.uk or by communicating with us via email, phone, or direct messages.
Automated Technologies: As you browse our website, we automatically collect Technical and Usage Data using cookies and analytics tools (such as Hotjar or Google Analytics) to help us understand user experience and optimize our site layout.
Third Parties: We may receive technical data from analytics providers based inside or outside the UK.

4. How We Use Your Personal Data

We only process your personal data when allowed by law. Most commonly, we use your data to:

Deliver Services: Perform the coaching, training, or support contract we are about to enter into or have entered into with you.
Legitimate Interests: Run our business effectively, improve our website, and offer a secure user experience.
Legal Compliance: Comply with relevant legal or regulatory requirements.

Processing Activities and Lawful Bases

• Registering you as a client or website inquiry
Type of Data: Identity, Contact
Lawful Basis for Processing: Performance of a contract

• Delivering coaching or training sessions
Type of Data: Identity, Contact, Special Category
Lawful Basis for Processing: Performance of a contract / Explicit Consent

• Managing billing, payments, and fees
Type of Data: Identity, Contact, Financial
Lawful Basis for Processing: Performance of a contract

• Optimizing website performance & user experience
Type of Data: Technical, Usage
Lawful Basis for Processing: Legitimate Interests (site performance)

• Sending service updates or relevant news
Type of Data: Identity, Contact, Marketing
Lawful Basis for Processing: Consent / Legitimate Interests

5. Marketing and Cookies

Marketing Preferences

You will only receive direct marketing communications if you have specifically requested information or opted in to receive updates. You can ask us to stop sending marketing messages at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Cookies & Website Analytics

Our site uses cookies (small text files stored on your device) to differentiate you from other users, personalize your experience, and analyze site traffic.

Essential Cookies: Necessary for basic website operations.
Analytical/Performance Cookies: Allow us to count visitors and analyze user navigation (e.g., using tools like Hotjar) to improve functionality.

You can set your browser to refuse all or some browser cookies. If you disable essential cookies, some parts of this website may become inaccessible.

6. Data Sharing & Third-Party Services

We do not sell your personal data. We may share your personal data with trusted third parties solely to run our business operations:

Service Processors: IT, software hosting, client scheduling, and email administration tools (some of which may be hosted in the US or outside the UK under standard contractual protection clauses).
Professional Advisers: Accountants, legal counsel, bankers, and insurers who provide administrative or compliance support.
Regulatory Authorities: HMRC or UK regulatory bodies when required by law.

All third-party providers are required to respect the security of your data and treat it in accordance with UK data protection laws.

7. Data Security & Retention

We have put in place security measures to prevent your personal data from being accidentally lost, altered, disclosed, or accessed without authorization. Access to your personal data is strictly limited to team members and service providers who have a legitimate business need to know.

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or regulatory requirements.

8. Your Legal Rights

Under UK data protection laws, you have rights regarding your personal data, including the right to:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of any inaccurate or incomplete data.
Erase: Request deletion of your personal data where there is no legal reason for us to keep it.
Object / Restrict: Object to or restrict the processing of your data under specific conditions.
Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your data.

If you wish to exercise any of these rights, please contact us at info@adhdtrainer.co.uk.

You also have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to address your concerns directly before you approach the ICO.